Social networking is a hot topic these days. Over the past several months I have made a personal goal to figure out how the various social networking tools can be valuable both in my personal live as well as my professional life.
For me, Facebook was an obvious place to start as I have received the most invitations to join Facebook or view other people's information in Facebook. So I joined and uploaded some information about myself. Then I started receiving super pokes and all kinds of other gimmicks from Facebook friends. I can see how this is a fun tool and a great way to keep in touch with friends and family as I can upload pictures of vacations and post status about what I am up to.
However, I am struggling to figure out how this is valuable in my professional life, especially inside a company. For developing my career and networking, it seems like Linked In is a lot more valuable. Either way, there are certain things I would like to publish on Facebook that I would not like my work colleagues to see. For example, pictures of my family hanging out in bathing suits in our last family vacation. No problem on the family seeing this, but probably not the guy down the hall at work.
Inside the company, I have heard stories about companies as large as GE who are heavy users of Facebook and rely on it to get their work done. I don't get it. Are they using it to share documents? Or maybe this is a simple way to publish project information and status? Aren't wikis and blogs a better way to accomplish this?
Am I missing something?