One of my colleagues recently pointed me to Groundswell, a blog about social networking. Today I read a post about a corporate business model for web 2.0. As people who read my (infrequent) posts on this blog know, I have long been skeptical about the long-term business model and usefulness of Facebook. I liked how the above post asked how Facebook, Twitter and others will ultimately monetize their massive networks. I agree with the author that they likely will; I'm just not sure I buy into the value completely.
But maybe that's because I'm old-school and I like to find value where there's real money changing hands. So the concept of a corporate business model for Web 2.0 is intriguing. Many of the companies listed are ones that we are all familiar with, such as Avenue A / Razorfish and salesforce.com. But the one I really like is Jive Software. These guys get the concept of collaborations and the value of communities in this space. What's great about Jive is that they get the value of the group in collaboration, which is something that (surprisingly) not all enterprise software vendors understand.